It's Press Release time. They're now trying to get you to drink your aloe, rather than just lather it on after a sunburn or cut.

Launched at the 2007 Hispanic Retail 360 Summit in Dallas, Texas, by the producers of Everest Premium Bottled Waters, the new product is called Everest Extra With Aloe.

According to Aloecorp's market research, Hispanic consumers have traditionally used herbal ingredients and are therefore a prime market for innovative products, such as waters, that make use of botanical ingredients.

I don't think I would like that. After all, aloe tastes terrible. But then, I'm not their target market, so who cares what I think.

reBlogged to aloes on Aug 20, 2007, 2:34PM

Posted by blog@cactusjungle.com (cactusblog) Reblogged by Old Roses to aloes on 2007-08-21, 18:36:45

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